MiniMax H3
AI Video Generator

Turn a product photo into social-ready video with Ribbi + MiniMax H3. No prompt engineering required.

HomeMiniMax H3 (Hailuo 3.0)

MiniMax H3 vs Seedance 2.0 Real Output Tests

Same prompt. Same reference assets. Two models, run back to back. These are first-pass outputs unless noted otherwise.
Product ad

Which to use: H3. Its transitions had more range and moved between shots more naturally, and fine detail held steady from the first frame to the last. Seedance 2.0: nothing decisive — its shot-by-shot composition was every bit as considered as H3's, but Seedance garbled the on-screen type near the end, and an ad built around a price cannot afford that.

MiniMax H3
Seedance 2.0
Brand film

Which to use: Seedance. Excellent performance — skin, texture and expression rendered noticeably more delicacy, and the camera moved the way brand films actually move. H3 costs a fraction of the same shot, which settles it for anything heading straight into a feed, and it's quite enough for social media, where most viewers will never see the difference.

MiniMax H3
Seedance 2.0
Action short

Which to use: A split. H3 if choreography carries the shot, Seedance if a face does. H3: the character stayed recognisably the same through every cut, the action beats connected logically, and the sound design made smarter choices. Seedance 2.0: facial movement was finer and more alive, the camera work more varied, and the close-ups landed with more force.

MiniMax H3
Seedance 2.0
Anime PV

Which to use: H3. Hard cuts landed cleanly and the beat-matching had a rhythm that reads genuinely anime rather than imitated. The montage hits harder, and this kind of work rhythm beats density. Seedance 2.0: richer detail inside the frame and smoother camera movement throughout.

MiniMax H3
Seedance 2.0

Using MiniMax H3 for Ads and Social Content

The work generative video reaches first is the attention business, like ads, organic posts and brand films, all competing for the same two seconds of a feed. That is why DTC brands, media buyers and social ops teams have been tracking these models more closely than almost anyone else.
OutputWhere it runs
1440×2560 (9:16)TikTok, Reels, Shorts
1440×1440 (1:1)Feed placements
2560×1440 (16:9)YouTube, site hero
2976×1248 (21:9)Brand films, page headers
Vertical, standard resFast social iterations

Performance Ads

These are the assets that run against paid placements on Meta, TikTok and Reels, where cost per result decides whether a creative survives the week. They need the product recognisable inside the first second, the benefit visible in frame rather than buried in the caption, and enough variants to test hooks against each other.
UGC Multi Creator WallTry This
True Fit Multi-Size Comparison ShotTry This
Hook Ad CreatorTry This

Social Media Creative Posts

Organic social media is a different job. Nobody clicked an ad to get here, so the first three seconds have to earn the rest, a hook, a reveal, something moving before the thumb does. Posting weekly means generating constantly in various formats, and a model you can afford to run twenty times is worth more than one you can afford to run twice.
Sauce Breakout IG VideoTry This
Pixel Everything Product RevealTry This
Anime Twin Outfit DuetTry This

Brand Building Content

Brand content is not selling a feature. It carries tone, values and an aesthetic. The part of you people remember when they are not in a buying mood. Getting it right depends less on showing the product clearly and more on how the whole thing feels: palette, pacing, restraint, what you choose to leave out.
Athlete Brand CommercialTry This
Raw To Ready CycleTry This
Classic Art Product ParodyTry This
Ribbi keeps those formats as ready-made presets, each a complete brief with shot structure, pacing, camera direction and audio already written the way MiniMax H3 responds to. The library moves with the trends, so what you start from is what is working now rather than what worked last season.
Just pick a format, drop in your product, and generate.

Three Ways to Start a MiniMax H3 Video

You do not start from a blank prompt box. You start from whatever you already have.
Text to VideoAn idea, no assets

Western standoff, Pixar-style 3D cartoon, cinematic film-grade render (no game-CG look), realistic fur/fabric texture.

Burly Sheriff Bear (cowboy hat, duster, sharp eyes) unfolds a yellowed note and shoves it at a Pig Merchant (plaid shirt, overalls) exposing his lie. Pig's fake confidence collapses into pure embarrassment, falls into dust.

10s, 3 shots: (1) medium shot, push-in, Bear snaps note open in Pig's face, dust kicks up; (2) close-up, Pig's face crumbles, paper slips, sweat drips; (3) full shot, pulls back, Pig falls into dust, Bear stands still looming over him.

Western dirt-town street, weathered wood buildings, tumbleweeds, hard sunlight, dust particles, 35mm lens, warm tone, long shadows, film grain. No dialogue/subtitles, only diegetic sound (wind, dust, paper snap, wood creak, panting).

Image to VideoOne product photo
Cream blush jar product photo used as the input frame

Beauty product commercial, dynamic multi-shot editing with quick cuts, high energy pacing. Shot 1 (0-3s): [Whip pan] camera whips rapidly onto a frosted glass jar of cream blush spinning fast on a warm beige backdrop, motion blur trails, dust particles kicked up by the spin, dramatic hard light flare sweeping across the glass. Shot 2 (3-6s): [Fast push-in] sudden hard cut, camera snaps into an extreme close-up push toward the label, quick focus pull revealing the wordmark, subtle camera shake for energy. Shot 3 (6-9s): [Dynamic overhead] hard cut to a top-down angle, the white lid pops open explosively with a puff of fine powder mist, lid flies off-frame fast, cream surface glistens under sudden bright light hit. Shot 4 (9-12s): [Whip pan] fast cut to a low side angle, a cosmetic spatula slashes into the cream fast and swipes upward out of frame, cream splatters lightly with soft slow-motion droplets frozen mid-air. Shot 5 (12-15s): [Fast push-in] final hard cut, camera crash-zooms into the jar centered in frame with a burst of warm rim light and floating particles, quick snap to still frame for closing beat. Warm beige, dusty rose, cream white palette. Bold contrast lighting, punchy quick-cut rhythm, energetic commercial editing style, no text overlays.

Multimodal referenceA full reference kit
Foundation bottle among peaches — product referenceModel applying foundation — look referencePeach trays with product — scene referenceExtreme close-up biting a peach — shot reference

No BGM, no music, no melodic score — only ambient/ASMR contact sounds (liquid drip, cap, net texture).

RURBERRY Beyond Wear Matte liquid foundation, transparent bottle, gold checkered cap, warm nude-apricot liquid — product must stay identical to reference, no redesign, no color/logo drift.

Fast macro montage, jump cuts only (no dissolves/morphs): peach cross-section flash → wet lip highlight → gold cap glint → falling liquid droplet → warm coral color field. Hard cut into net-mesh macro shot with peaches and bottle wedged in weave, backlit halo glow. Hard cut to extreme close-up of a European/Black woman (blonde hair, pale brows, not Asian) actively biting a peach, teeth sinking in, then a viscous peach-toned liquid drips from the bite. Hard cut to produce hero shots nestled among peaches, label sharp. Hard cut to fingertip blending matte foundation onto cheek, dry-touch finish, natural skin texture.

MiniMax H3 Specs And How It Compares

Specs

ResolutionNative 2K (1440p short edge)
Frame rate24 fps
Duration5–15 seconds
AudioNative stereo, generated in the same pass
Reference inputsUp to 9 images + 3 videos + 3 audio (12 files, 64MB)
Prompt lengthUp to 7,000 characters
Reference videoNo documented resolution ceiling
ReleasedJuly 31, 2026 · open weights August 3, 2026
Also known asHailuo 3.0
One detail worth flagging: H3 documents no resolution ceiling on reference video. Seedance 2.0 caps reference input at roughly 720p, so a 2K source clip has to be downscaled before it can go in.

Pricing

MiniMax lists 2K generation at $0.13 per second on its own pay-as-you-go API. Ribbi offers free trial credits and the same lowest price as the API.
Resellers' prices above that, roughly $0.14 to $0.26 per second depending on the platform. Failed generations are not charged.
The number that matters is not the rate. It is the cost of a finished clip after the runs you throw away.

Limits

  • No 4K. (Kling 3.0 and Veo 3.1 offer it; H3 stops at 2K by design.)
  • 15 seconds maximum per generation. Longer spots require extra segmenting and composing.
  • Local deployment of open weights is not licensed in the US, EU, UK, or South Korea.
  • Reference inputs cap at 12 files and 64MB combined.

How It Compares

ModelReleasedMax single clipMax resolutionNative audioOpenReference price
MiniMax H32026-0715s2KYes, stereoWeights released, region-limited$0.13/s @2K
Seedance 2.02026-0312s API2KYesNofrom $0.022/s (fast tier)
Kling 3.02026-0215s4K / 60fpsYes, multilingualNo~$0.029/s
Veo 3.120258s4K (preview)Yes, 48kHzNo$0.05–0.40/s
Wan 2.72026-04Yes + voice cloneYesFree, self-hosted
Sora 2202512s (Pro 25s)1080pYesNo$0.10/s

Where You Can Use MiniMax H3

The MiniMax H3 Community License, effective August 2, 2026, excludes the United States, the European Union, the United Kingdom, and South Korea from its applicable territory.
What that restricts is downloading the weights and running them on your own hardware. It does not restrict using the model. The hosted API is reachable from anywhere.
Where you areSelf-host the weightsHosted APIThrough Ribbi
US, EU, UK, South KoreaRequires individual authorization from MiniMaxYesYes
Everywhere elseYesYesYes
If you make marketing content and don't want to run the model yourself: use a hosted tool. Ribbi runs MiniMax H3 in your browser. Nothing to install, nothing to deploy, no GPU to rent. You pay MiniMax's own price for generation. Ribbi does not mark it up.
If you have an engineering team and you are outside the US, EU, UK, and Korea, you can host the weights yourself and keep footage on your own servers.
If you are an agency running several brands, use a hosted tool with a workflow layer. Compute is not the hard part. Keeping one product looking the same across dozens of clips is.

A few things you might be wondering

Creators are talking

Early tests from the community, unfiltered — including the skeptics.

Learn more

Resources & references.

minimax.io/blog/minimax-h3minimax.io/news/minimax-h3-open-sourcehuggingface.co/MiniMaxAI/MiniMax-H3seed.bytedance.com/en/seedanceen.wikipedia.org/wiki/Seedanceinvideo.io — Seedance 2 vs MiniMax H3Forbes — 4 Things To Know About Minimax H3explainx.ai — License Excludes US/EUWaveSpeed — H3 Pricing ExplainedSegmind — Release, Open Weights, API Pricing
Ribbi Tool · Video Generation

Try MiniMax H3 (Hailuo 3.0)

Try It Free